White Ribbon Boutique: the family label dressing three Cheshire towns

Some of Cheshire's best independent shops are family affairs, and White Ribbon Boutique is a shining example. Run by mum Sheila and her daughters Nicola and Clare, the business has grown from a single shop into three boutiques across mid and south Cheshire, plus a growing online store.

The first White Ribbon opened in 2015 as Nicola's passion project. After a long career in retail, she wanted to pour all of that experience into a store of her own, and the idea of a welcoming, well-edited boutique has guided the business ever since.

That experience runs deep. According to the boutique, the sisters bring more than 40 years of combined fashion industry know-how to the business, and Nicola's career has included styling Princess Diana and Princess Caroline of Monaco. It is quite a pedigree for a family-run Cheshire boutique, and it shows in the confident, considered way the rails are put together.

Today White Ribbon has shops in Northwich, Sandbach and Nantwich, three market towns that each have a strong independent spirit. Having a presence in all three means customers can drop in close to home, while the online store brings the edit to shoppers further afield.

Part of the appeal is the personal touch. A family-run boutique can offer the kind of friendly, honest styling advice that is hard to find online, helping customers build outfits that work for real life, whether that is a smart look for a special occasion or easy pieces for everyday wear.

The business has also become part of the fabric of the towns it serves, featuring in local guides such as Visit Northwich and Explore Crewe as one of the area's go-to fashion destinations. Each of the three towns brings something different. Northwich has its riverside setting, Sandbach its famous Saxon crosses and cobbled square, and Nantwich its black-and-white buildings and thriving independent scene, and all three make a pleasant backdrop for an afternoon's browsing.

More than a decade after that first shop opened its doors, White Ribbon is proof that a strong family partnership, a lifetime of industry experience and a genuine love of fashion can travel well across Cheshire.

Visit White Ribbon Boutique in Northwich, Sandbach or Nantwich, or shop online at whiteribbonboutique.co.uk.